A selection of SEO articles, website copy, and product descriptions from 5 years of client work.
12-part SEO series that took a target keyword to the top organic spot.
Buyer-intent articles written to grow organic sessions for an online retailer.
Plain-language explainers that made complex financial products easy to follow.
Weekly column balancing SEO targets with a warm, trustworthy voice.
Full landing page rewrite that lifted sign-up conversions by 38%.
Clarified a SaaS company's value proposition and lowered bounce rate.
Trust-building About page copy translating culture into words.
Six-email sequence paced to maximize opening-week sales.
On-brand copy for a 40-SKU skincare line with a consistent voice.
SEO-friendly copy balancing keywords with purchase-driving language.
Spec-accurate listings that turn technical detail into benefit-led copy.
Punchy seasonal copy matching the energy of a fashion brand's campaign.
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